CSE® - Certified Sales Executive®

The Certified Sales Executive program is ideal for professionals who are employed as a sales manager, regional sales manager, sales director, Vice President of sales, Chief Sales Officer or any individual or company owner responsible for sales management and who has direct reports.  Sales Educators and Sales Consultants who specialize in sales management may also apply. 

The Certified Sales Executive Certification program will award the coveted "CSE" designation which the certified professional can place on their business cards and stationery.  (Example: John Q. Roberts, CSE) This designation is a great door-opener and conversation starter during prospecting or sales calls.  Effective use of the designation on stationary, email signatures and websites is a great way to let your employer, customers, prospects and peers know that you are a true professional and that your business activities are guided by a signed sales & marketing code of ethics. 

SMEI has prepared a proprietary CSE® textbook published by McGraw-Hill Ryerson and an online learning site to assist you in preparing for your certification exam.  Once you have applied and paid your certification fee, you will be issued a unique user name and password to access the Online Learning Center and the textbook will be mailed to you.

Online Learning Center - CSE® Applicants

Online Training Resources - Trainers (Trainers and Training Organizations may apply to SMEI to become authorized Certification Coaches)

SMEI’s CSE® certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies outlined below. Recognized authorities in sales and marketing were involved in prescribing these competencies, which were in turn approved and adopted by the SMEI Accreditation Board of Trustees. The competencies are grouped into knowledge clusters and cover sales management, marketing management, and ethics.

CSE® Core Competencies

Organization and Management

• Planning, Forecasting and Budgeting
• Organizing the Sales Force
• Communication
• Team Building
• Motivation and Incentive Management
• Legal  

Personnel

• Recruiting
• Sales Training
• Performance Appraisal  

Sales and Marketing

• Foundations of Marketing Strategy
• Pricing and Trade Practices
• Integrated Marketing Communications
• Emerging Channels
• Sales Technology  

Ethics  

Your SMEI text which you will receive upon application and payment, together with the online learning resources covers all of these competencies in depth.    Be sure to take full advantage of the additional online learning resources – they will not only enhance the learning experience but also make it more efficient and effective.