CME® - Certified Marketing Executive®

The Certified Marketing Executive program is ideal for professionals who are employed as a marketing manager, regional marketing manager, marketing director, Vice President of Marketing, Chief Marketing Officer or any individual or company owner responsible for marketing management and who has direct reports.  Marketing Educators and Marketing Consultants who specialize in marketing management may also apply. 

The Certified Marketing Executive Certification program will award the coveted "CME" designation which the certified professional can place on their business cards and stationery.  (Example: John Q. Roberts, CME) This designation is a great door-opener and conversation starter with clients and prospects.  Effective use of the designation on stationary, email signatures and websites is a great way to let your employer, customers, prospects and peers know that you are a true professional and that your business activities are guided by a signed sales & marketing code of ethics. 

Online Learning Center - CME® Applicants

Online Training Resources - Trainers (Trainers and Training Organizations may apply to SMEI to become authorized Certification Coaches)

SMEI’s CME® certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies outlined below. Recognized authorities in sales and marketing were involved in prescribing these competencies, which were in turn approved and adopted by the SMEI Accreditation Board of Trustees.

The competencies are grouped into knowledge clusters and cover marketing management, marketing strategy, professional skills and ethics.  

CME® Core Competencies:

Foundations Of Marketing Management

• Marketing Concepts Strategic
• Marketing Management
• Global Marketing  

Developing Marketing Strategies

• Analyzing Market Opportunities
• Market Segmentation and Positioning  

Implementing Marketing Strategies

• Product Development and Management
• Designing Pricing Strategies
• Managing Marketing Channels
• Managing Integrated Marketing Communications
• Managing Direct and On-Line Marketing
• Evaluating Marketing Strategy

Professional Skills

• Legal
• Technology
• Communication  

Ethics  

Your SMEI text which you will receive upon application and payment,  together with the online learning resources covers all of these competencies in depth.    Be sure to take full advantage of the additional online learning resources – they will not only enhance the learning experience but also make it more efficient and effective.